UNDERSTANDING MEDIA CONSUMPTION PATTERNS THESE DAYS

Understanding media consumption patterns these days

Understanding media consumption patterns these days

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What are some of the methods mobile phones have shifted the way we consume media? - read on to find out more.

In the existing digital age, mobile phones have come to be one of the most popular instruments that individuals are using to view videos and gain access to media. These days, many social media networks are providing unlimited feeds of brief, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a variety of personalised content and react immediately, making these videos far more interesting and addicting than traditional content. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Consequently, this pattern is shifting the way individuals are proactively looking for and counting on to get information, in a quicker, shorter and more functional format.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the way in which people are getting their information is also shifting. Individuals are significantly turning towards online news sources, instead of watching TV, to learn about current worldly affairs. However, simultaneously, due to a continuous circulation of knowledge, people are becoming overwhelmed by big volumes of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to observe. Nowadays it is common . to find news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been important for providing individuals with dependable and authenticated news sources, in a form they can readily relate to.

In the last few years, with the rise of digital content, the way in which individuals consume media has evolved substantially. For many years, traditional tv was the main source of home entertainment for many people. Nevertheless, ever since the advancement of streaming platforms, many viewers are averting from set up tv, specifically among younger people. Rather, international media content analysis shows that more people are purchasing memberships to streaming services, which strongly evidences the shift in audience intake practices. These options are popular for allowing people to enjoy the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the market.

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